The league's players and coaches will lend their voices to a series of short cartoons for Nickelodeon's Nicktoons channel. The 22 episodes, which will each run 2 to 5 minutes, will air weekly during the NFL season from September to February. "Rush Zone: Guardians of the Core" is based on the league's website for kids. The show is about a 10-year-old boy whose superpowers include the skills of an NFL player and he must protect valuable supernatural objects hidden in the league's stadiums. The series will end with a one-hour movie to air the day before the Super Bowl. Source: Associated Press
It gets kids interested and possibly involved in a sport at a young age. Look at Johnny Bench's baseball bunch. Hard pressed to find a 30-40 year old baseball fan that didn't watch that show.