Entertainment giant AEG will announce a 30-year, $700 million naming rights deal with Farmers Insurance for a proposed downtown Los Angeles football stadium, reports Sam Farmer of the Los Angeles Times. Though an environment impact study hasn't been completed, not to mention there being no team to build a stadium for at the moment, AEG officials, including CEO Tim Leiweke, will unveil the plan at a Tuesday press conference that will be attended by Los Angeles Mayor Antonio Villaraigosa. Farmer notes that no funds would change hands until the proposed $1 billion stadium is built. Still, Farmers CMO Kevin Kelso is eager to be associated with an NFL return to the country's second-largest media market and sounds convinced that once a stadium is built, an NFL team will soon follow. Kelso may have also received assurances from the NFL that will be the case. "The contract addresses a number of contingencies," Kelso said. "The reality is there’s very little likelihood that an NFL team is not going to come into this stadium when it’s built. I am not worried about that. We came away from those conversations (with NFL officials) wanting to do the deal, so draw your own conclusions." Source: Mac's Football Blog
