The Brooklyn Nets are introducing their fans to the "Core Four."The Nets unveiled a "Hello Brooklyn" marketing campaign featuring Deron Williams, Joe Johnson, Brook Lopez and Gerald Wallace on Monday in their new borough.The campaign features advertisements of the stars, along with a personalized message that "enables fans to learn more about their hometown team," according to a press release."We are delighted to continue building a connection between Brooklynites and the players on their new home team," Nets CEO Brett Yormark said in a statement. "This phase of the 'Hello Brooklyn' campaign is a creative way for the players to share something about themselves in advance of their debut at Barclays Center this fall. Source: ESPN
Between Linsanity going south and the Nets taking Joe Johnson over fully pursuing Dwight Howard, it hasn't been a great offseason for New York B'Ball fans and the associated PR teams.
