It's a tradition for many at a Steelers game: head to the concession stand, hand over a $20 bill for a couple of beers then enjoy the game. But this season, a fan will get only small change in return. With 16-ounce brews costing as much as $9, Steelers game day beer prices are the third highest in the NFL, averaging 50 cents per ounce, according to Team Marketing Report. Only the Lions (67 cents) and Cowboys (53 cents) are higher. That's the equivalent of $64 for a gallon of beer. Source: Pittsburgh Tribune-Review
Yeah. $922.00 and the stadiums pay in the ball park of $70.00 for a domestic keg. Cool profit of $852.00 per keg.
They should be required to lower beer prices with how crapty our team is playing. How else can you drown in your sorrows at a reasonable price?
Pretty staggering numbers when you consider how many of those they dust every Sunday. I doubt they even pay close to 70, to boot...thats barely less then retail, when they are buying them by the thousands Id wager they get a pretty significant quantity break.
They most likely pay a concession price which is usually about $10 or so less than the price a beer distributor would pay. Most distributors work on a 25% markup so you can probably figure it out in your market what they pay by obviously doing the math backwards. PA prices are higher than a lot of states because of the taxes and the three tier distribution system. One of the reasons the Steelers are towards the top of that list.
