The only thing more morally corrupt than intentionally losing games is charging fans top dollar to watch you do so. There’s no more effective way to alienate an NBA fan base than losing basketball games on purpose while simultaneously assuring them it’s the right strategy, telling them things will eventually get better, while sending them e-mail after well-intentioned e-mail asking them to trust you, that you know what you’re doing. That dog will hunt for only so long. As a fan, how long are you willing to sit and wait as the team you root for continues to lose with the promise of a brighter future lingering intangibly ahead? Read the review at: Book Review: Built to Lose by Jake Fischer - Sports Chump
