As the matchups for the NFL's conference championship games are now set, fans and brokers alike are keeping a watchful eye on ticket prices for Super Bowl XLVIII, which is 20 days away. What makes this year's ticket market different is that the game's location and the weather will have as much to do with the resale prices as will the fan bases of the teams playing in the game. Location, as in the individual and corporate wealth that exists in the area, and fear of bad winter weather in the first cold-weather Super Bowl are why suites have commanded premiums of $350,000 each. But those who can't afford cover and heat, and instead have a cold seat, might help to deflate a market that is on pace to set Super Bowl ticket market records. The median price paid on Stubhub for a Super Bowl ticket this year is $3,404. That's 56 percent higher than last year's final median price ($2,172) and 36 percent higher than the price paid on the ticket resale site two years before for Super Bowl XLVI ($2,500). "The biggest player in determining the price of Super Bowl tickets won't be Kaepernick, Wilson, Brady or Manning, but Mother Nature," said Patrick Ryan, co-owner of The Ticket Experience, a Houston-based brokerage. "Right now, I don't need any more people giving me their two cents. I need the best meteorologist." Source: Continue Reading
