Even without a naming-rights deal, the Dallas Cowboys could boost their annual revenue by at least a third $90 million and probably more in their new stadium this season, an analysis by The Dallas Morning News shows.Such a jump, propelled largely by premium-priced club seats and suites, would probably make the Cowboys the top revenue producer in the NFL at more than $360 million and, possibly, the most profitable franchise, too, surpassing the Washington Redskins in both categories, Dallas already is the most valuable franchise.The poor economy, if it lingers for longer than another year or so, would eventually dull the team's financial performance. Source: Gary Jacobson, DallasNews.com
Especially in times like these. Unemployment is expected to hit 10% by next year. That means more job losses during the NFL season.
