EAST RUTHERFORD, N.J. -- All sports teams want bragging rights, but with the cost of a new stadium now more than $1 billion, it's naming rights they're after.As several of the most storied franchises in sports replace their stadiums, sports marketing experts expect corporations to pay record amounts for the right to name them.And the teams are finding ways to make the big price tags worthwhile by maximizing the amount of exposure of a company's name and logo, even integrating it into the design of the building."There's more value to what's being offered," said Marc Ganis, president of SportsCorp Ltd., a Chicago sports marketing firm. Especially in the New York market, where several new stadiums are going up and garnering record deals, corporations are getting more exposure and visibility, he said. Source:Associated Press
