LeBron James won a championship and nothing changed. Sure, there were a few events. The obligatory champagne shower at his stall in the Miami Heat locker room. The parade through before an estimated 400,000 fans. A pep rally at his high school. And Tuesday night brings the ultimate capper, the ring-and-banner ceremony just minutes before the start of a new season. Then it begins again, another year, another quest for a title. Having one title is not completely satisfying for James, who put the he-can't-win notion to rest when the Heat beat the Oklahoma City Thunder in five games for last season's NBA crown. It was a perfect run for the perennial All-Star: Besides getting engaged and winning his second Olympic gold, James walked away with the NBA's three most coveted trophies: MVP, Finals MVP and the championship. For an encore, he wants more. "I want to be the best of all time," James said in an interview with The Associated Press. "It's that simple." Source: ESPN
