Considering the number of angry birds the Philadelphia Eagles have gotten from their fans in the 51 years since they won their last title, Wednesday's announcement that the team is partnering with Rovio Entertainment, creators of the wildly popular Angry Birds video game and its associated merchandise, seems fraught with peril. Though details surrounding the deal were spare, The Wall Street Journal reports that an Eagles-themed spin-off of the game is in the works, and you can also expect to see many of the game's explosive birds appearing on the scoreboards at Lincoln Financial Field after Philadelphia sacks, touchdowns and the like. "This is, for them, a test the waters type of a partnership and we desperately wanted to go first," Ari Roitman, Eagles senior VP of business, told the Journal of a deal that took a year to consummate. "We did not want anyone else in this country to have a partnership with these guys before we did. It's a pretty competitive avian sports nickname landscape out there." But Philadelphia is also a landscape where it's easy to envision the frosty fans lobbing more Angry Birds/angry birds at their team if it fails to live up to expectations yet again in 2012. Source: USAToday
If they make the game easier then I might try it. It's an exercise in frustration, just like being an Eagles fan.
