Bill Coats of the St. Louis Post-Dispatch reports as popular as Richie Incognito is in the Rams' locker room, where he's venerated as a staunch defender of his teammates, he's equally ostracized around the NFL, where he's regarded by some of his adversaries as an unscrupulous hothead. Officials constantly keep a close eye on Incognito for any indiscretion. "I know when I'm going out there Sundays I'm being watched," said the 6-foot-3, 324-pound Incognito, the Rams' right guard. "I'm a marked man." Source: TheRedZone.org
He's a prime example of an unstable athlete (And a bloody good one to use in a Sports Psychology Assignment). No matter what he does he just cannot keep a cool head and probably is the only reason why he hasn't become a very good guard in this league.
When you make as many personal fouls as this dude does you become a marked man. It is no ones fault but your own Richie. Stop the ridiculous penalties and maybe you will become more Incognito