Hype, Trend, Demonstration of a inherent lack of ability to establish individual identity and misplaced high valuation on social constructs rather than functionality. Plus Kaepernick does it for the swag...what a turd.
Great commercial. I think theres one with Ray Allen too. It is kind of funny though, considering the Niners got rolled the last time they went up to the PNW. About who would pay that much for a pair of headphones, Ive got a few friends who own them and they are really nice and if I had that kind of disposable income and used headphones a lot, Id buy a pair. Why not?
I just think it's sad that so many working class and lower people spunk a sizeable sum on a pair of headphones, when that money could be put towards much more productive things (I know this can be said for all technology, but at least phones/tablets/pc's have multiple functionality, Beats only enable you to listen to a device). And tbh, you can get a better quality wireless pair for a fraction of the price of Dre Beats anyway.